Products and checkout
Add priced products, optional quantities and live totals, then take payment through Stripe or PayPal.
More than response collection
Gorilla Forms vs Microsoft Forms
A form builder made to do business.
Microsoft Forms handles straightforward surveys, polls and quizzes within Microsoft 365. Gorilla Forms goes further when you need to take payments, automate follow-ups, measure conversion or create a fully branded customer journey.
Where Gorilla Forms goes further
Features that turn answers into action.
Conversion and drop-off
Track views, starts, completions and the question where incomplete visitors stopped.
Dynamic QR analytics
Create reusable destination QR codes and measure scans, devices, browsers and activity over time.
Conditional emails
Automatically email an owner, respondent or specified address when an answer matches a rule.
Visual branching maps
Build answer-driven routes and understand every connection on a clear visual map.
Form passwords
Protect an individual public form with its own password without requiring a Microsoft account.
Professional PDFs
Export summaries or place each formatted response on a separate page for staff discussion.
Conversational display
Guide respondents through one focused question at a time with progress and keyboard navigation.
Native feature comparison
Built for more than surveys.
Feature
Gorilla Forms
Microsoft Forms
Field types
20 types, including signature, emoji voting, calculations, products, totals and conditional endings
Text, choice, rating, date, ranking, Likert, file upload and NPS
Branding
Colours and backgrounds, plus your account logo on Pro and Enterprise
Colour schemes, themes and background styles
Website embedding
Ready-to-copy responsive iframe code
Embed code for websites
Product order fields
Products, prices and optional quantities
Requires a separate or custom workflow
Live order total
Built-in total field
No equivalent native field documented
Form payments
Direct Stripe or PayPal checkout
Requires another service or workflow
Conversion analytics
Views, starts, completions and drop-off
Response summaries and Excel analysis
Branching
Question routes, multiple conditions and visual map
Forward routing to later questions or sections
Conditional emails
Built-in recipient and answer rules
Requires Power Automate or another workflow
QR scan analytics
Dynamic codes with scan reporting
QR sharing without native scan analytics
Individual password
Password per form
Microsoft account and audience controls
Response exports
CSV, Excel and two PDF layouts
Excel export and response views
AI form creation
Gorilla AI included with every plan
Copilot requires an eligible account or licence
Responses
Unlimited on every paid plan
Subject to Microsoft Forms limits
Official UK data fields
Lookups that fill the form for you.
Lookup field
Gorilla Forms
Microsoft Forms
UK company lookup
Searches by company name or number, then fills the registered address, company type, SIC activities and incorporation date
No equivalent native lookup field documented
Food hygiene lookup
Finds an official food business record, hygiene rating, address, business type and local authority
No equivalent native lookup field documented
DVLA vehicle lookup
Finds make, colour, fuel, engine, emissions, tax and MOT information from a registration
No equivalent native lookup field documented
Why make the move?
Go beyond basic response collection.
Choose Gorilla Forms when…
- You want to sell products, tickets or services inside a form.
- You need conversion, drop-off or QR scan analytics.
- You want conditional emails without building a separate flow.
- You need password protection or branded public forms.
- You want a UK-focused independent form platform.
Already using Microsoft Forms?
Microsoft Forms can cover straightforward surveys and internal questionnaires. When you need payments, stronger branding, customer journeys, automation and actionable analytics, Gorilla Forms brings those tools together in one purpose-built platform.
Try Gorilla Forms →How this comparison was prepared
Microsoft documents Forms as supporting surveys, quizzes, polls, question types including ranking and Likert, response summaries, Excel export, QR distribution and branching to later questions or sections. Copilot capabilities require an eligible account or licence and may vary by subscription. See Microsoft’s official guides for creating forms and question types, branching logic, results and Excel export, sharing and website embedding, and Copilot in Forms. Comparison checked September 2026.
Microsoft Forms and Microsoft 365 are trademarks of Microsoft Corporation. Gorilla Forms is independent and is not affiliated with or endorsed by Microsoft.
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