Measure the funnel
Compare views, starts and completions with clear conversion and abandonment rates.
Available on every plan
Conversion analytics
See where forms win—or lose—attention.
Follow the journey from first view to completed response. Find the questions where people stop and use real evidence to improve your form.
Find the friction
See the furthest question reached during incomplete visits and spot repeated drop-off points.
Improve with evidence
Shorten, clarify or reorder the sections that are making respondents hesitate.
A clearer form journey
Numbers that answer useful questions.
Did visitors begin? How many finished? Which question lost the most people? Gorilla Forms puts these signals beside your response analytics.
Conversion rate
↗61.3% completed
152 of 248 form views44 started visits did not completeAct on the results
Turn drop-off into better design.
A question has high drop-off
Simplify its wording, make it optional or explain why the information is needed.
Many people view but never start
Strengthen the introduction, reduce perceived effort or clarify what happens next.
Starts are high but completions are low
Shorten the form, use branching or split it into clearer steps.
Included on every plan
Understand every form, whatever your plan.
Conversion and question drop-off analytics are included for Basic, Standard, Pro and Enterprise accounts alongside unlimited responses.
Stop guessing where people leave.
Publish your form and start learning from every visit.