Products and checkout
Add priced products, optional quantities and live totals, then take payment through Stripe or PayPal.
More than response collection
Gorilla Forms vs Google Forms
A form builder made to do business.
Google Forms is excellent for simple questionnaires and Google Workspace collaboration. Gorilla Forms goes further when you need to take payments, automate follow-ups, measure conversion or present a fully branded customer experience.
Where Gorilla Forms goes further
Features that turn answers into action.
Conversion and drop-off
Track views, starts, completions and the question where incomplete visitors stopped.
Dynamic QR analytics
Create reusable destination QR codes and measure scans, devices, browsers and activity over time.
Conditional emails
Automatically email an owner, respondent or specified address when an answer matches a rule.
Visual branching maps
Build answer-driven routes and understand every connection on a clear visual map.
Form passwords
Protect an individual public form with its own password without requiring a Google account.
Professional PDFs
Export summaries or place each formatted response on a separate page for staff discussion.
Conversational display
Guide respondents through one focused question at a time with progress and keyboard navigation.
Native feature comparison
Choose the tool that fits the job.
Feature
Gorilla Forms
Google Forms
Field types
20 types, including signature, emoji voting, calculations, products, totals and conditional endings
Text, choice, rating, grids, date/time and file upload
Branding
Colours and backgrounds, plus your account logo on Pro and Enterprise
Theme and background colours, header image and fonts
Website embedding
Ready-to-copy responsive iframe code
Embed HTML code
Product order fields
Products, prices and optional quantities
Requires a separate or custom workflow
Live order total
Built-in total field
No equivalent native field documented
Form payments
Direct Stripe or PayPal checkout
Requires another service, add-on or script
Conversion analytics
Views, starts, completions and drop-off
Response summaries and charts
Branching
Question routes, multiple conditions and visual map
Section routing from multiple-choice and dropdown answers
Conditional emails
Built-in recipient and answer rules
Custom workflow or add-on required
QR scan analytics
Dynamic codes with scan reporting
Not included in native Forms analytics
Individual password
Password per form
Google account and audience access controls
Response exports
CSV, Excel and two PDF layouts
Google Sheets plus response views
Responses
Unlimited on every paid plan
Subject to Google service limits
Official UK data fields
Lookups that fill the form for you.
Lookup field
Gorilla Forms
Google Forms
UK company lookup
Searches by company name or number, then fills the registered address, company type, SIC activities and incorporation date
No equivalent native lookup field documented
Food hygiene lookup
Finds an official food business record, hygiene rating, address, business type and local authority
No equivalent native lookup field documented
DVLA vehicle lookup
Finds make, colour, fuel, engine, emissions, tax and MOT information from a registration
No equivalent native lookup field documented
Why make the move?
Go beyond basic response collection.
Choose Gorilla Forms when…
- You want to sell products, tickets or services inside a form.
- You need conversion, drop-off or QR scan analytics.
- You want conditional emails without maintaining a script.
- You need password protection or branded public forms.
- You want a UK-focused independent form platform.
Already using Google Forms?
Google Forms can cover straightforward questionnaires. When you need payments, stronger branding, customer journeys, automation and actionable analytics, Gorilla Forms gives you those tools in one purpose-built platform.
Try Gorilla Forms →How this comparison was prepared
Google documents Forms as supporting quizzes, response summaries, charts, Google Sheets, themes, sections, embeds and Workspace collaboration. Its section routing is documented for multiple-choice and dropdown questions. Gemini form creation is available for eligible Google Workspace accounts and currently has documented limitations. See Google’s official guides for Forms features and response analysis, section routing, themes and fonts, website embedding, and Gemini form creation. Comparison checked September 2026.
Google Forms is a trademark of Google LLC. Gorilla Forms is independent and is not affiliated with or endorsed by Google.
Ready for a form that does more?
Start from £1 per month with unlimited responses.