Choose the trigger
Run an automation for every response or only when a selected answer matches your rule.
Standard, Pro & EnterpriseThe right email.
Email automations
The right email.
Right on cue.
Create rules that react to form answers. Notify the right team, send a tailored follow-up or deliver a message to a specified email address automatically.
Pick the recipient
Send to the form owner, a respondent’s email answer or a specific address you enter.
Tailor the message
Set the subject and content so each recipient receives a useful, relevant email.
Smart answer values
Rules that understand the question.
Choose from Yes or No for a Yes/No field, or select one of the actual options from a multiple-choice question. This reduces typing errors and makes rules easier to configure.
Example rule
✉Interest = Enterprise
Send to the sales teamsales@example.com · sent automaticallyUseful automation ideas
Follow up without following the inbox.
Route qualified enquiries
Email the sales address when a respondent selects a high-value service or account level.
Flag urgent requests
Notify the right staff address when an issue is marked urgent or relates to a chosen department.
Send tailored instructions
Deliver different information depending on the session, ticket or attendance choice.
Acknowledge the respondent
Send a relevant confirmation to an email address collected within the form.
Included from Standard
Automatic follow-ups without an enterprise price.
Email automations are included with Standard, Pro and Enterprise subscriptions. Basic accounts can still email every response to the form owner using response notifications.
Let every answer trigger the next action.
Create conditional emails for your most important forms.